Since the appearance of digital synthesizers capable of outputting pre-recorded sounds, Yu Endo, Founder & CEO of Sonicware, has not encountered another completely new synthesizer instrument with worldwide appeal. He is calling the new instrument that would be like this the “next synthesizer revolution. Sonicware has a very strong sense of value regarding this challenge. Instruments that bring new sounds and expressiveness into the world while generating excitement in both their users and those who make them have value.